A Quick & Cheap Way to Automate Your Social Media

If you are a professional fisherman, chances are you would far rather be reading about tuna, trout and tackle than posting on your Facebook page.

The same is probably true for all of you experts out there – whether you are an expert plumber, accountant or hairdresser.

So what if you could be filling your social media pages at the SAME TIME as you are checking out the latest hot tips and tools of your trade?

With the use of three FREE and easy to use apps, that’s exactly what you can do.

Here’s how I do it:

Step One:  Download Feedly


This is a news aggregator that allows you to collect all of your professionally relevant articles in one place.

I use Feedly solely for information relevant to my business, so I only choose to see stories that relate to small business or online marketing. But you can set this up however you want, using Feedly as your sole source of news on everything from politics to fashion.

I scan Feedly every day and when I find an article that I think might be of interest to my social media audience, I either save it to read later, or I read it now and post it to social media. That’s where the next two apps come in.

Step Two:  Download Pocket


This app is designed to help you manage your reading list of articles from the Internet.

I use Pocket to put aside the articles I think might be interesting but don’t have time to read at the moment. The app integrates with Feedly, so when I spot an article of interest I can quickly choose to put it in Pocket to read later. This is perfect if I have a few minutes to scan Feedly between meetings.

Step Three:  Download Buffer


This app is a social media manager.

When you first download the app you will need to link up your social media accounts and then decide your social media schedule. The schedule determines exactly when you want Buffer to post to your social media accounts. So you might decide that you want Buffer to post three times a day or just daily on weekdays only – it’s entirely up to you. I have opted to post on weekdays only, once in the morning and once in the afternoon.

Now comes the magic. When I read articles, either in Feedly or Pocket, I often find information that would be valuable to my customers or followers. When I do, I simply “share” the article to my Buffer account. I choose which social media pages I want to update, write a brief comment and press “Buffer”.

The post then goes into the Buffer queue where it will be posted according to the schedule I set up at the outset.   (By the way, if you want the post to go out right away you can select “Post” instead of Buffer.)


I have just filled up my social media with great content, without even having to think about it. And, by the way, I did it all on the fly from my phone.


If you are a small business owner struggling with your Facebook feed I urge you to give this a try. In my experience it not only helps me with social media, it also reminds me that I need to keep reading to stay on top of my trade.

This is really easy to set up – but if you just don’t have the time, give me a call and I’d be glad to help.


Movers and Shapers provides online marketing services to help small businesses to grow.  We help our clients to find the lowest cost, most effective ways to make social media work for them.