Keep your customers close and your leads warm.
Don’t assume that social media has replaced email marketing. Used correctly, email marketing is one of the most cost effective and flexible tools in your online marketing kit.
At it’s most basic; email marketing is a great way to keep your customers informed, usually through a monthly newsletter.
Email is also a great tool to drive sales. Chances are most of your list is made up of people who already know and trust you. These are the people most likely to buy from you, so the perfect audience for your special offers and upsells.
Set up cleverly, an email marketing campaign is a powerful tool for gaining new customers. It’s much easier to get an email address than it is to close a sale. By using a series of informative and helpful emails you can go a long way to warming a cold lead and ensuring that your time and energy is focused on customers with a real interest in your product or service.
Movers and Shapers can help you with email strategy, list management, content development and creation of well-written and designed email campaigns. Talk to us about setting up a newsletter, special offer blast or lead generating email campaign.
Start with a Newsletter
A great place to start email marketing is with a regular monthly newsletter. This helps you to focus on collecting email addresses and keeps your company front and centre on your customer’s radar.
Movers and Shapers has years of Mailchimp experience and are able to make the most of this extremely cost effective email marketing tool. We use expert template designers to create well branded, easy to navigate templates. And, of course, we are available to create interesting and relevant content that engages your customers.
Ask about our starter kits which include content creation, newsletter development and basic social media.
We really believe in the power of email marketing to help you generate and qualify high-quality business leads. Talk to us about setting up a lead generation funnel that captures your target audience and warms them to your offer!