Make sure your local audience finds you
If your business has a physical storefront or relies on a geographically specific client base then local SEO is absolutely essential to your success. A 2014 Google survey discovered that four out of five people use search engines to find out about local businesses. If potential customers can’t find you online, chances are they won’t find you at all.
The ability to discover your site is influenced by the structure of your website, your social media activity, the number and quality of links leading back to your site, and the way you use content to drive traffic to your site.
There’s far more to strong SEO than simply using keywords in your website copy. Movers and Shapers can work with you to ensure that you are listed in all relevant directories, help you to earn citations and backlinks, and establish a content marketing campaign to drive traffic to your site.
Local SEO Starter Packs
We suggest that you begin with one of our starter packs. These will help you to understand where you stand and get you started with the basics.
Improve SEO with Strong Content
Once you’ve got the basics in place you will want ensure you are creating content that draws people to your site – the more people that arrive at your site the more Google and other search engines recognise that your site is valuable. You can create your own content, using the SEO Road Map as a guideline, or we can help you to create SEO optimised, intriguing articles, videos, eBooks etc. Check out our Content Starter Packs for cost efficient options.